Juxtaposition
Today's post is a big word for a fairly simple concept. Juxtaposition is a term that was thrown around a lot when I studied at the International Center of Photography (back when...).
Simply put, it means placing complimentary or contrasting images next to each other to add significance and impact. A single image should be interesting on it's own, but when it is strategically placed next to another image it should create an even greater impact. Detail shots of flowers or table settings are beautiful individually, but they take on new meaning when thoughtfully placed next to images of the bridesmaids' color-coordinated dresses or the guests enjoying the meal.
At the studio, that means that our photo editors have to take a critical approach to selecting images that create an interesting narrative when placed side by side. Thoughtful juxtaposition builds relationships between a collection of images, creating an impression or "bigger picture" of the whole event. For once-in-a-lifetime events, creating powerful juxtaposition is essential because the images should represent the deep significance of the occasion.
For the photographer this means being aware of what the editor needs in order to make these collections "sing".
I just wanted to tell you how much I enjoy each new post. It honestly gives me a better understanding on not only the vision but the cohesion of vision, execution and how they lead to the final product. Thank you.
Ingrid - thanks for your comment. When I sit down and look at the final edit of a wedding it has to grab me.